Our history

Giulio Resente

Giulio was born with a gift for improving one of our most important assets, our hair. Of course one must push his talent if he wishes to succeed and so at a young age Giulio packed his bags and set-off in the world of hair sprays and hair dryers to learn how to combat frizzes and bad roots. His first stop: Turin. In Turin, Giulio attended classes for stage technician from the world renowned L’Oréal Paris®. Following an International seminar on Cut, Hairstyle and High Fashion for Eugene Perma® Paris and a splash of irony, he secured a job as hair technician for Kerastase® of L’Oréal Paris®. From there he went north, to attend and graduate from the Vidal Sasson®Academy class of 1990 in London, England. Leaving the British scene, Giulio kept himself well-informed in the artistic world of hair by attending and workshops with Davines® and AlfaParf® Milano to courses on hair products and the commercial aspect of it all. With so much set experience what else could Giulio do but open up his own hair salon? And in 1992, that is exactly what he did and that is where you'll find him to this day. Of course, along with managing his own hair salon Giulio likes to keep busy by working as a hair technician for I.D.M.®. He sure loves his hair!